Have you ever wondered what stops a client from making that important first appointment?
We all know that more and more people are struggling to cope with the pressures of day to day life and we also know that the Health system is failing to meet the demand.
So why is it that a high percentage of Therapists are struggling to make a living?
Potential Clients don't know what to expect.
Take a step back and look at the information you have on your website or in any kind of advertisement. Does it answer these questions;
You can do this in a variety of ways including having a short video which walks people through the process. This can be you talking into the camera or you talking over slides. Both will give your visitor a chance to get to know you a little which can be very helpful.
Is your Promotional Material & website full of industry 'jargon'
Potential clients who are searching for a solution to a problem are often met with a shopping list of 'therapies' they can choose from which, more often than not, means absolutely nothing to them. This causes more overwhelm and confusion and they leave as quickly as they arrived and continue to search for help elsewhere.
Now you might not realised they had been there at all but Google will have noticed this and, every time this happens it affects your sites ratings, and not in a good way.
Paying for adverts and spending lots of time posting articles can actually make things worse because you will be directing visitors to a site but not doing everything possible to make sure your visitors spend some time on your page.
Look at the lists below, (taken from 'Psychology Today') Does this convey the confidence of a 'specialist' or scream 'jack of all trades?'
That might sound harsh but one person i spoke to described this as having everything on there bar the kitchen sink!
Is most of the information on your site about you?
- Look for ways to highlight your experience that do not involve lengthy paragraphs that read like a CV.
- Can you replace every 'I' you have written with 'you' by rephrasing what you've said; For example; 'I treat people suffering with anxiety' can become, 'Are you suffering from anxiety?' or 'Is anxiety getting in the way of your social life?'
- Rewrite your 'About Page' so that it is relevant to the problems your potential clients are going through. This is another reason why it's so important to choose an area of specialisation.
Attempting to be all things to all people simply cannot work and I believe it actually does you and Complementary therapy more harm than good.
Are you offering stand alone single sessions?
Let's be honest here; there are very few problem areas that can be sorted out with one session.
What tends to happen is that the client arrives with unrealistic expectations, leaves thinking 'it' didn't really help and you know you barely scratched the surface but you don't suggest more sessions because you're afraid of coming across as pushy.
Imagine this scenario instead;
You are able to work with clients at a much deeper level and generate a very good consistent income that provides enough financial stability for you to afford to attend training events and take time off for holidays and illness without you stressing about money.
Doesn't that sound good?
Thanks for reading and I hope you found this useful. Because we can only scratch the surface here, I've put together a free Masterclass that goes into this in a lot more depth. Click the button below for access.
Attract & Support More Clients Using These Simple Yet Under-used Strategies:
Without Compromising Your Values
Without Learning To Speak HTML
Without Working 24/7
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