Business Mentor For Therapists & Coaches

Have you ever wondered what stops a client from making that important first appointment?

We all know that more and more people are struggling to cope with the pressures of day to day life and we also know that the Health system is failing to meet the demand.

So why is it that a high percentage of Therapists are struggling to make a living?

Potential Clients don't know what to expect.

Take a step back and look at the information you have on your website or in any kind of advertisement. Does it answer these questions;

Does this Therapist or Coach understand my particular problem?
Do they have relevant experience?
How is 'this' going to work?
Do they look & sound like someone I would be comfortable with?

You can do this in a variety of ways including having a short video which walks people through the process. This can be you talking into the camera or you talking over slides. Both will give your visitor a chance to get to know you a little which can be very helpful.

Is your Promotional Material & website full of industry 'jargon'

Potential clients who are searching for a solution to a problem are often met with a shopping list of 'therapies' they can choose from which, more often than not, means absolutely nothing to them. This causes more overwhelm and confusion and they leave as quickly as they arrived and continue to search for help elsewhere.

Now you might not realised they had been there at all but Google will have noticed this and, every time this happens it affects your sites ratings, and not in a good way.

Paying for adverts and spending lots of time posting articles can actually make things worse because you will be directing visitors to a site but not doing everything possible to make sure your visitors spend some time on your page.

Look at the lists below, (taken from 'Psychology Today') Does this convey the confidence of a 'specialist' or scream 'jack of all trades?'

The practice of gratitude as a tool for happiness has been in the mainstream for years. Long-term studies support gratitude’s effectiveness, suggesting that a positive, appreciative attitude contributes to greater success in work, greater health, peak performance in sports and business, a higher sense of well-being, and a faster rate of recovery from surgery.

But while we may acknowledge gratitude’s many benefits, it still can be difficult to sustain. So many of us are trained to notice what is broken, undone or lacking in our lives. And for gratitude to meet its full healing potential in our lives, it needs to become more than just a Thanksgiving word. We have to learn a new way of looking at things, a new habit. And that can take some time.

That’s why practicing gratitude makes so much sense. When we practice giving thanks for all we have, instead of complaining about what we lack, we give ourselves the chance to see all of life as an opportunity and a blessing.

Remember that gratitude isn’t a blindly optimistic approach in which the bad things in life are whitewashed or ignored. It’s more a matter of where we put our focus and attention. Pain and injustice exist in this world, but when we focus on the gifts of life, we gain a feeling of well-being. Gratitude balances us and gives us hope.

There are many things to be grateful for: colorful autumn leaves, legs that work, friends who listen and really hear, chocolate, fresh eggs, warm jackets, tomatoes, the ability to read, roses, our health, butterflies. What’s on your list?

Some Ways to Practice Gratitude

• Keep a gratitude journal in which you list things for which you are thankful. You can make daily, weekly or monthly lists. Greater frequency may be better for creating a new habit, but just keeping that journal where you can see it will remind you to think in a grateful way.

• Make a gratitude collage by drawing or pasting pictures.

• Practice gratitude around the dinner table or make it part of your nighttime routine.

• Make a game of finding the hidden blessing in a challenging situation.

• When you feel like complaining, make a gratitude list instead. You may be amazed by how much better you feel.

• Notice how gratitude is impacting your life. Write about it, sing about it, express thanks for gratitude.

As you practice, an inner shift begins to occur, and you may be delighted to discover how content and hopeful you are feeling. That sense of fulfillment is gratitude at work.

Author’s content used with permission, © Claire Communications

That might sound harsh but one person i spoke to described this as having everything on there bar the kitchen sink!

Is most of the information on your site about you?

Look for ways to highlight your experience that do not involve lengthy paragraphs that read like a CV.
Can you replace every 'I' you have written with 'you' by rephrasing what you've said; For example; 'I treat people suffering with anxiety' can become, 'Are you suffering from anxiety?' or 'Is anxiety getting in the way of your social life?'
Rewrite your 'About Page' so that it is relevant to the problems your potential clients are going through. This is another reason why it's so important to choose an area of specialisation.

Attempting to be all things to all people simply cannot work and I believe it actually does you and Complementary therapy more harm than good.

Are you offering stand alone single sessions?

Let's be honest here; there are very few problem areas that can be sorted out with one session.

What tends to happen is that the client arrives with unrealistic expectations, leaves thinking 'it' didn't really help and you know you barely scratched the surface but you don't suggest more sessions because you're afraid of coming across as pushy.

Imagine this scenario instead;

You choose to specialise in an area which you know very well.
You use that knowledge to put together a 'package' of sessions & support sessions you know will help your clients achieve great results.
You leverage the power of the internet to deliver at least part of this service so you don't have to work all hours.
All your promotional material is focused around this area which simplifies everything.
Every time you talk to potential clients, you are able to explain exactly how this will help them which makes the decision to work with you an easy one.
Your knowledge and confidence grow & your clients get great results.
You get great testimonials and more referrals and you quickly become the 'go to person' in your area.

You are able to work with clients at a much deeper level and generate a very good consistent income that provides enough financial stability for you to afford to attend training events and take time off for holidays and illness without you stressing about money.

Doesn't that sound good?

Thanks for reading and I hope you found this useful. Because we can only scratch the surface here, I've put together a free Masterclass that goes into this in a lot more depth. Click the button below for access.

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Attract & Support More Clients Using These Simple Yet Under-used Strategies:

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Meet Luana

Business Mentor & Coach

And I do this by teaching you how to develop a head for business that is always guided by your heart.

I think of myself as a rebel with a cause...and that cause is to make sure that you learn how to make it as easy as possible for the people who need you most to find you quickly.

Complementary Therapies, NLP and personal development tools, literally changed the direction of my life.

They played a major part in helping me create a successful business which in turn, touched the lives of 1000's of other families and this is why l now show Therapists and Coaches like you, how to reach and support more clients without working 24/7, compromising your values or having to learn to speak Geek.

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