How To Connect With Your Ideal Clients & Why It Matters.
If there’s one mistake that new—and sometimes even established— Therapists and Coaches make, it’s this: mistakenly thinking that you can help 'everyone.'
Whilst it is highly likely you have the skills and experience to help 'everybody,' you are just one person with limited time, energy and money to invest in building your Practice which means it is a physical impossibility for you to work with 'everybody.' Please take a moment to really let that sink in!
Because when you try to appeal to 'everyone,' you're likely to sound like 'everyone else' and disappear into the crowd.
"Knowing who your ideal client is will change absolutely everything in your Private Practice."
Taking the time to think about the person who can benefit the most from what you're offering makes all the other decisions about the image you want to portray, the products and services you'll offer, the marketing channels you'll use, and the way you interact with your clients so much easier.
This is why it's essential to take this crucial first step.
Start by listing clients you've enjoyed working with; what was it about them that made the experience so enjoyable?
What about sessions that haven't gone so well; was it because of the subject matter, perhaps certain personality traits or was it a combination of both these things?
The point of this exercise is to create a profile of a client you would feel excited to work with and if they referred another twenty just like them , you'd be thrilled to bits. These are the questions your client profile should answer:
1. Where Will You Find Your Ideal Client & What Do They Do?
When you can identify where they are, and include things like geographical location, and where they spend their time online, ask yourself what they do. Think about their age, job status, annual income, family structure, and so on. Build up a picture of this one person who embodies all the good qualities you' d like to find in your clients.
2. What Problems Does Your Product Or Service Solve?
Your ideal client is someone who is facing some problem or challenge that is close to your heart in some way . It may be a challenge you have personally overcome or one that has personally affected you leaving you with an deep and genuine understanding of the pressing need they have.
Create A Truly Effective Product or Service
When you understand what your clients are going through and what they need, you are able to move away from offering single sessions that hardly scratch the surface of a problem to offering a full care & support package that allows you to work at a much deeper level with your clients.
Think about the change your services bring about in your clients life ?
3. What Is Your Client Really Looking For When They Start Searching For A Solution
When you have a clear idea of the kind of clients you want to work with, it becomes so much easier to attract their attention because you will know what information they're looking for. And the information you share will help your potential client decided very quickly if you understand what they're going through and that you can actually help.
4. What Might Stop Potential Clients From Taking That
Important 'Next Step?'
If, after reading your articles or listening to what you have to say, you haven't shown your visitor that you understand their problem and that you can help them overcome it, they will move on and continue their search.
Many people get close to making an appointment or joining a group only to stop at the last minute. It could be because they're wondering if the product or service will actually deliver the results, or they may not be sure whether it's worth the price.
Your promotional material should address these objections by drawing attention to the many benefits of taking action as well as re assuring them that they are in safe hands.
Look for ways to remove obstacles and make it easy for your potential clients to get to know you and how you work so that saying 'Yes' becomes the obvious choice.
Attract & Support More Clients Using These Simple Yet Under-used Strategies:
Without Compromising Your Values
Without Learning To Speak HTML
Without Working 24/7
5. Finding Information On Your Ideal Customer
So, where do you go to find this information? There are many ways you can learn more about your market:
But I Can't Afford
To Turn Work Away !
You are always free to work with any clients that contact you however, you will begin to channel all your efforts and resources into one direction which is attracting more of the clients you really want to work with. This kind of clarity and focus eliminates confusion, overwhelm and procrastination in one go because you know exactly what you want.
Want to learn more about How You Can build a profitable private practice?
I'm offering a full mentorship program that takes you from step one to the final launch of your Private Practice.
If you want to generate a consistent income and create a sustainable Practice that is a pleasure to run..