How To Connect With Your Ideal Clients & Why It Matters.

If there’s one mistake that new—and sometimes even established— Therapists and Coaches make, it’s this: mistakenly thinking that you can help 'everyone.'

Whilst it is highly likely you have the skills and experience to help 'everybody,'  you are just one person with limited time, energy and money to invest in building your Practice which means it is a physical impossibility for you to  work with 'everybody.'   Please take a moment to really let that sink in!

Because when you try to appeal to 'everyone,' you're likely to sound like 'everyone else' and disappear into the crowd.

"Knowing who your ideal client is will change absolutely everything in your Private Practice." 

 Taking the time to think about  the person who can benefit the most from what you're offering makes  all the other decisions  about  the image you want to portray, the products and services you'll offer, the marketing channels you'll use, and the way you interact with your clients  so much easier. 

 This is why it's essential to take this crucial first step.

Start by listing clients you've enjoyed working with; what was it about them that made the experience so enjoyable? 

What about sessions that haven't gone so well; was it because of the subject matter,  perhaps certain personality traits or was it a combination of both these things?  


The practice of gratitude as a tool for happiness has been in the mainstream for years. Long-term studies support gratitude’s effectiveness, suggesting that a positive, appreciative attitude contributes to greater success in work, greater health, peak performance in sports and business, a higher sense of well-being, and a faster rate of recovery from surgery. 

But while we may acknowledge gratitude’s many benefits, it still can be difficult to sustain. So many of us are trained to notice what is broken, undone or lacking in our lives. And for gratitude to meet its full healing potential in our lives, it needs to become more than just a Thanksgiving word. We have to learn a new way of looking at things, a new habit. And that can take some time.

That’s why practicing gratitude makes so much sense. When we practice giving thanks for all we have, instead of complaining about what we lack, we give ourselves the chance to see all of life as an opportunity and a blessing. 

Remember that gratitude isn’t a blindly optimistic approach in which the bad things in life are whitewashed or ignored. It’s more a matter of where we put our focus and attention. Pain and injustice exist in this world, but when we focus on the gifts of life, we gain a feeling of well-being. Gratitude balances us and gives us hope. 

There are many things to be grateful for: colorful autumn leaves, legs that work, friends who listen and really hear, chocolate, fresh eggs, warm jackets, tomatoes, the ability to read, roses, our health, butterflies. What’s on your list? 

Some Ways to Practice Gratitude 

•  Keep a gratitude journal in which you list things for which you are thankful. You can make daily, weekly or monthly lists. Greater frequency may be better for creating a new habit, but just keeping that journal where you can see it will remind you to think in a grateful way. 

•  Make a gratitude collage by drawing or pasting pictures. 
 
•  Practice gratitude around the dinner table or make it part of your nighttime routine. 

•  Make a game of finding the hidden blessing in a challenging situation.

•  When you feel like complaining, make a gratitude list instead. You may be amazed by how much better you feel. 

•  Notice how gratitude is impacting your life. Write about it, sing about it, express thanks for gratitude.

As you practice, an inner shift begins to occur, and you may be delighted to discover how content and hopeful you are feeling. That sense of fulfillment is gratitude at work.


Author’s content used with permission, © Claire Communications

The point of this exercise is to create a  profile of a client you would feel excited to work  with and if they referred another twenty just like them , you'd be thrilled to bits.  These are the  questions your client profile should answer:

1.  Where Will You Find Your Ideal Client & What Do They Do?

When you can  identify where they are, and include things like geographical location, and where they spend their time online,  ask yourself  what  they do. Think about their age, job status, annual income, family structure, and so on.   Build up a picture of this one person who embodies all the good qualities you' d like to find in your clients.


The practice of gratitude as a tool for happiness has been in the mainstream for years. Long-term studies support gratitude’s effectiveness, suggesting that a positive, appreciative attitude contributes to greater success in work, greater health, peak performance in sports and business, a higher sense of well-being, and a faster rate of recovery from surgery. 

But while we may acknowledge gratitude’s many benefits, it still can be difficult to sustain. So many of us are trained to notice what is broken, undone or lacking in our lives. And for gratitude to meet its full healing potential in our lives, it needs to become more than just a Thanksgiving word. We have to learn a new way of looking at things, a new habit. And that can take some time.

That’s why practicing gratitude makes so much sense. When we practice giving thanks for all we have, instead of complaining about what we lack, we give ourselves the chance to see all of life as an opportunity and a blessing. 

Remember that gratitude isn’t a blindly optimistic approach in which the bad things in life are whitewashed or ignored. It’s more a matter of where we put our focus and attention. Pain and injustice exist in this world, but when we focus on the gifts of life, we gain a feeling of well-being. Gratitude balances us and gives us hope. 

There are many things to be grateful for: colorful autumn leaves, legs that work, friends who listen and really hear, chocolate, fresh eggs, warm jackets, tomatoes, the ability to read, roses, our health, butterflies. What’s on your list? 

Some Ways to Practice Gratitude 

•  Keep a gratitude journal in which you list things for which you are thankful. You can make daily, weekly or monthly lists. Greater frequency may be better for creating a new habit, but just keeping that journal where you can see it will remind you to think in a grateful way. 

•  Make a gratitude collage by drawing or pasting pictures. 
 
•  Practice gratitude around the dinner table or make it part of your nighttime routine. 

•  Make a game of finding the hidden blessing in a challenging situation.

•  When you feel like complaining, make a gratitude list instead. You may be amazed by how much better you feel. 

•  Notice how gratitude is impacting your life. Write about it, sing about it, express thanks for gratitude.

As you practice, an inner shift begins to occur, and you may be delighted to discover how content and hopeful you are feeling. That sense of fulfillment is gratitude at work.


Author’s content used with permission, © Claire Communications

2.  What Problems Does Your Product Or Service Solve?

Your ideal client is someone who is facing some problem or challenge that is close to your heart in some way . It may be a challenge you have personally overcome or one that has personally affected you leaving you with an deep and genuine understanding of the pressing need they have.  

  Create A Truly Effective Product or Service 

When you understand what your clients are going through and what they need, you are able to  move away from offering single sessions that hardly scratch the surface of a problem to offering a full  care & support package that allows you to work at a much deeper level with your clients.


Think about the change your services bring about in your clients life ?

3.  What Is Your Client Really Looking For When They Start Searching For A Solution 

When you have a clear idea of the kind of clients you want to work with,  it becomes so much easier to attract their attention because you will know what information they're looking for.   And the information you share will help your potential client decided very quickly if you  understand what they're going through and that you can actually help.  

4. What Might Stop Potential Clients  From Taking That
Important 'Next Step?'  

If, after reading your articles or listening to what you have to say,  you haven't shown your visitor that you understand their problem and that you can help them overcome it, they will  move on and continue their search.  


Many people get close to making an appointment or joining a group only to stop at the last minute. It could be because they're wondering  if the product or service will actually deliver the results, or they may not be sure whether it's worth the price.

Your promotional material should address these objections by drawing attention to the many benefits of taking action as well as re assuring them that they are in safe hands.  


Look for ways to remove  obstacles and make it easy for your potential clients to get to know you and how you work so that saying  'Yes' becomes the obvious choice.  

Attract & Support More Clients Using These Simple Yet Under-used Strategies:

Without Compromising Your Values

Without Learning To Speak HTML

Without Working 24/7


​5.  Finding Information On Your Ideal Customer

So, where do you go to find this information? There are ​​​​many ways you can learn more about your market:

  • ​Conduct research on social media, including places like online forums and Q&A sites.
  • Talk to existing clients or the audience you already have.
  • check
    Look for magazines they would subscribe to and associations they might have joined.
  • check
    Conduct surveys online with people in your niche using free tools like  Survey Monkey

Sounds Good
But I Can't Afford
To Turn Work Away !
 

You are always free to work with any clients that contact you however,  you will begin to channel all your efforts and resources into  one direction which is attracting more of the clients you really want to work with.   This  kind of clarity and focus eliminates confusion, overwhelm and procrastination in one go because you know exactly what you want.


   Want to learn more about                     How You Can build        a profitable private practice?

I'm offering a full mentorship program that takes you from step one to the final launch of your  Private Practice.

If you want to generate a consistent income and create a sustainable Practice that is a pleasure to run..


The practice of gratitude as a tool for happiness has been in the mainstream for years. Long-term studies support gratitude’s effectiveness, suggesting that a positive, appreciative attitude contributes to greater success in work, greater health, peak performance in sports and business, a higher sense of well-being, and a faster rate of recovery from surgery. 

But while we may acknowledge gratitude’s many benefits, it still can be difficult to sustain. So many of us are trained to notice what is broken, undone or lacking in our lives. And for gratitude to meet its full healing potential in our lives, it needs to become more than just a Thanksgiving word. We have to learn a new way of looking at things, a new habit. And that can take some time.

That’s why practicing gratitude makes so much sense. When we practice giving thanks for all we have, instead of complaining about what we lack, we give ourselves the chance to see all of life as an opportunity and a blessing. 

Remember that gratitude isn’t a blindly optimistic approach in which the bad things in life are whitewashed or ignored. It’s more a matter of where we put our focus and attention. Pain and injustice exist in this world, but when we focus on the gifts of life, we gain a feeling of well-being. Gratitude balances us and gives us hope. 

There are many things to be grateful for: colorful autumn leaves, legs that work, friends who listen and really hear, chocolate, fresh eggs, warm jackets, tomatoes, the ability to read, roses, our health, butterflies. What’s on your list? 

Some Ways to Practice Gratitude 

•  Keep a gratitude journal in which you list things for which you are thankful. You can make daily, weekly or monthly lists. Greater frequency may be better for creating a new habit, but just keeping that journal where you can see it will remind you to think in a grateful way. 

•  Make a gratitude collage by drawing or pasting pictures. 
 
•  Practice gratitude around the dinner table or make it part of your nighttime routine. 

•  Make a game of finding the hidden blessing in a challenging situation.

•  When you feel like complaining, make a gratitude list instead. You may be amazed by how much better you feel. 

•  Notice how gratitude is impacting your life. Write about it, sing about it, express thanks for gratitude.

As you practice, an inner shift begins to occur, and you may be delighted to discover how content and hopeful you are feeling. That sense of fulfillment is gratitude at work.


Author’s content used with permission, © Claire Communications

Spread The Word

Luana@Business School For Therapists

Because personal development tools, N.L.P. and Hypnotherapy helped me create a successful business which changed the direction of my life for the better, I now specialise in showing Therapists and Coaches like you, how to reach and support more clients without working 24/7, compromising your values or having to learn to speak Geek. And I do this by teaching you how to develop a head for business that is always guided by your Therapists heart. I think of myself as a rebel with a cause...and that cause is to make sure that you learn how to make it as easy as possible for the people who need you most to find you quickly.

>
The owner of this website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to, amazon.com, endless.com, myhabit.com, smallparts.com, or amazonwireless.com.
Home Privacy Policy Terms Of Use Contact Us Affiliate Disclosure DMCA Earnings Disclaimer