Have you ever wondered why You don't Have More Clients Beating Down Your Door? 

After all, it's no secret that more and more people are struggling to cope with the pressures of day to day life and the NHS currently has waiting lists for CBT sessions  ranging from 3 months to 18 months depending upon the area.

 

So why on earth are such a high percentage of Therapists  

struggling to generate a consistent income?

Here are 3  areas that  will shed some light on this.

 They come up all the time when I speak to people who have to chosen

 to sit and wait on those long waiting lists  

1:  Potential Clients don't know If They Can Trust You?

Take a step back and look at the information you have on your website or in any kind of advertisement.  Would these questions get a YES?  

  • Does this Therapist or Coach understand my particular problem? 
  •  Do they have relevant experience?
  • How is 'this' going to work?
  • Do they look & sound  like someone I would be comfortable with?

Hi, I'm Luana

Are you 'showing up?'  A prospective client wants to meet you & a Big Picture, no matter how pretty, is a poor substitute. 

You can do this in a variety of ways including having a short  video which walks people through the process of working with you.  If you're not comfortable talking into the camera, you can talk over slides and, if you use a free service like Zoom, you'll also have an audio file you can use.

Use any or all of these options to give your potential clients a sense of who you are and how you can help them and they will be far more likely to the next important step and call you.  

2:  your Promotional Material & website full of industry 'jargon.'

Potential clients who are searching for a solution to a problem  are often met with a shopping list of 'therapies' they can choose from which, more often than not, means absolutely nothing to them.  

This causes more overwhelm and confusion and they leave as quickly as they arrived and continue to search for help elsewhere. 

You might not realise they had been there at all but Google will have noticed this and,  every time this happens, it affects  your sites ratings, and not in a good way.   

Paying for adverts and  spending lots of time posting articles can actually make things worse because you will be directing  people to your site without doing everything possible to  welcome them and re-assure them that they're in the right place.   

Remember, your website is your online office and you would never dream of sending anyone to an empty office.....would you ? 

Look at the lists below, (taken from 'Psychology Today')   Do they  convey the confidence of a 'specialist' or scream 'jack of all trades?' 


The practice of gratitude as a tool for happiness has been in the mainstream for years. Long-term studies support gratitude’s effectiveness, suggesting that a positive, appreciative attitude contributes to greater success in work, greater health, peak performance in sports and business, a higher sense of well-being, and a faster rate of recovery from surgery. 

But while we may acknowledge gratitude’s many benefits, it still can be difficult to sustain. So many of us are trained to notice what is broken, undone or lacking in our lives. And for gratitude to meet its full healing potential in our lives, it needs to become more than just a Thanksgiving word. We have to learn a new way of looking at things, a new habit. And that can take some time.

That’s why practicing gratitude makes so much sense. When we practice giving thanks for all we have, instead of complaining about what we lack, we give ourselves the chance to see all of life as an opportunity and a blessing. 

Remember that gratitude isn’t a blindly optimistic approach in which the bad things in life are whitewashed or ignored. It’s more a matter of where we put our focus and attention. Pain and injustice exist in this world, but when we focus on the gifts of life, we gain a feeling of well-being. Gratitude balances us and gives us hope. 

There are many things to be grateful for: colorful autumn leaves, legs that work, friends who listen and really hear, chocolate, fresh eggs, warm jackets, tomatoes, the ability to read, roses, our health, butterflies. What’s on your list? 

Some Ways to Practice Gratitude 

•  Keep a gratitude journal in which you list things for which you are thankful. You can make daily, weekly or monthly lists. Greater frequency may be better for creating a new habit, but just keeping that journal where you can see it will remind you to think in a grateful way. 

•  Make a gratitude collage by drawing or pasting pictures. 
 
•  Practice gratitude around the dinner table or make it part of your nighttime routine. 

•  Make a game of finding the hidden blessing in a challenging situation.

•  When you feel like complaining, make a gratitude list instead. You may be amazed by how much better you feel. 

•  Notice how gratitude is impacting your life. Write about it, sing about it, express thanks for gratitude.

As you practice, an inner shift begins to occur, and you may be delighted to discover how content and hopeful you are feeling. That sense of fulfillment is gratitude at work.


Author’s content used with permission, © Claire Communications

That might sound harsh but one person i spoke to described this as having everything on there bar the kitchen sink! 

Is most of the information on your site about you? 

Prospective clients arrive at your 'online office' with one concern; can you can help them resolve their problem.  Once they've established that, they'll look for more information but even then,  they don't want to your CV.  

  • Look for ways to highlight your experience that do not involve lengthy paragraphs that read like a CV.
  • Can you replace  every 'I' you have written with 'you' by rephrasing what you've said;    For example;  'I treat people suffering with anxiety'  can become, 'Are you suffering from anxiety?' or 'Is anxiety getting in the way of your  social life?'
  • Rewrite your 'About Page' so that it is relevant to the problems your potential clients are going through.  This is  another reason why it's so important to choose an area of specialisation.  

Attempting to be all things to all people simply cannot work  and I believe it actually does you and Complementary therapy more harm than good.

3: Are you offering stand alone single sessions?

Let's be honest here; there are very few problem areas that can be sorted out with one session. 

What tends to happen is that the client arrives with unrealistic expectations, leaves thinking 'it' didn't really help and you know you barely scratched the surface. 

It may be that  you don't suggest more sessions because you're afraid of coming across as pushy but taking the time to create a package that you know will deliver results is good for you and for clients.    

Imagine this scenario;

  • You choose to specialise in an area  which you know very well.
  • You use that knowledge to put together a 'package' of sessions & support sessions you know will help your clients achieve great results.
  • You leverage the power of the internet to  deliver at least part of this service  so you don't have to work all hours.
  • check
    All your promotional material is focused around this area which simplifies everything.
  • check
    Every time you talk to potential clients, you are able to explain exactly how this will help them which makes the decision to work with you an easy one.
  • check
    Your knowledge and confidence grow & your clients get great results. 
  • check
    You get great testimonials and more referrals and you quickly become the 'go to person' in your area.

You are able to work with clients at a much deeper level and generate a very good consistent income that provides enough financial stability for you to afford to attend training events and take time off for holidays and illness without you stressing about money. 


Doesn't that sound good? 

To Summarise

  • Greet your visitors with a smile; use video, audio or a photograph of you. 
  • Be clear about what you do and how you can help them. 
  • Specialise and create packages that make it possible for you to work with clients at a deeper level.
  •  Forget the CV and ditch the jargon; just be yourself and write as you would speak.


Thanks for reading and I hope you found this useful.  Because we can only scratch the surface here, I've put together a  free Masterclass  that goes into this in a lot more depth.   Click the button below for access. 

Meet Luana  


Business Mentor & Coach

And I do this by teaching you how to develop a head for business that is always guided by your heart.

I think of myself as a rebel with a cause...and that cause is to make sure that you learn how to make it as easy as possible for the people who need you most to find you quickly.

Complementary Therapies, NLP  and  personal development tools, literally changed the direction of my life.  

They played a major part in helping me create a successful business which in turn, touched the lives of 1000's of other families and this is why l now show  Therapists and Coaches like you, how to reach and support more clients without working 24/7, compromising your values or having to learn to speak Geek. 



The practice of gratitude as a tool for happiness has been in the mainstream for years. Long-term studies support gratitude’s effectiveness, suggesting that a positive, appreciative attitude contributes to greater success in work, greater health, peak performance in sports and business, a higher sense of well-being, and a faster rate of recovery from surgery. 

But while we may acknowledge gratitude’s many benefits, it still can be difficult to sustain. So many of us are trained to notice what is broken, undone or lacking in our lives. And for gratitude to meet its full healing potential in our lives, it needs to become more than just a Thanksgiving word. We have to learn a new way of looking at things, a new habit. And that can take some time.

That’s why practicing gratitude makes so much sense. When we practice giving thanks for all we have, instead of complaining about what we lack, we give ourselves the chance to see all of life as an opportunity and a blessing. 

Remember that gratitude isn’t a blindly optimistic approach in which the bad things in life are whitewashed or ignored. It’s more a matter of where we put our focus and attention. Pain and injustice exist in this world, but when we focus on the gifts of life, we gain a feeling of well-being. Gratitude balances us and gives us hope. 

There are many things to be grateful for: colorful autumn leaves, legs that work, friends who listen and really hear, chocolate, fresh eggs, warm jackets, tomatoes, the ability to read, roses, our health, butterflies. What’s on your list? 

Some Ways to Practice Gratitude 

•  Keep a gratitude journal in which you list things for which you are thankful. You can make daily, weekly or monthly lists. Greater frequency may be better for creating a new habit, but just keeping that journal where you can see it will remind you to think in a grateful way. 

•  Make a gratitude collage by drawing or pasting pictures. 
 
•  Practice gratitude around the dinner table or make it part of your nighttime routine. 

•  Make a game of finding the hidden blessing in a challenging situation.

•  When you feel like complaining, make a gratitude list instead. You may be amazed by how much better you feel. 

•  Notice how gratitude is impacting your life. Write about it, sing about it, express thanks for gratitude.

As you practice, an inner shift begins to occur, and you may be delighted to discover how content and hopeful you are feeling. That sense of fulfillment is gratitude at work.


Author’s content used with permission, © Claire Communications

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