Have you ever wondered why You don't Have More Clients Beating Down Your Door?
After all, it's no secret that more and more people are struggling to cope with the pressures of day to day life and the NHS currently has waiting lists for CBT sessions ranging from 3 months to 18 months depending upon the area.
So why on earth are such a high percentage of Therapists
struggling to generate a consistent income?
Here are 3 areas that will shed some light on this.
They come up all the time when I speak to people who have to chosen
to sit and wait on those long waiting lists
1: Potential Clients don't know If They Can Trust You?
Take a step back and look at the information you have on your website or in any kind of advertisement. Would these questions get a YES?
Hi, I'm Luana
Are you 'showing up?' A prospective client wants to meet you & a Big Picture, no matter how pretty, is a poor substitute.
You can do this in a variety of ways including having a short video which walks people through the process of working with you. If you're not comfortable talking into the camera, you can talk over slides and, if you use a free service like Zoom, you'll also have an audio file you can use.
Use any or all of these options to give your potential clients a sense of who you are and how you can help them and they will be far more likely to the next important step and call you.
2: your Promotional Material & website full of industry 'jargon.'
Potential clients who are searching for a solution to a problem are often met with a shopping list of 'therapies' they can choose from which, more often than not, means absolutely nothing to them.
This causes more overwhelm and confusion and they leave as quickly as they arrived and continue to search for help elsewhere.
You might not realise they had been there at all but Google will have noticed this and, every time this happens, it affects your sites ratings, and not in a good way.
Paying for adverts and spending lots of time posting articles can actually make things worse because you will be directing people to your site without doing everything possible to welcome them and re-assure them that they're in the right place.
Remember, your website is your online office and you would never dream of sending anyone to an empty office.....would you ?
Look at the lists below, (taken from 'Psychology Today') Do they convey the confidence of a 'specialist' or scream 'jack of all trades?'
That might sound harsh but one person i spoke to described this as having everything on there bar the kitchen sink!
Is most of the information on your site about you?
Prospective clients arrive at your 'online office' with one concern; can you can help them resolve their problem. Once they've established that, they'll look for more information but even then, they don't want to your CV.
- Look for ways to highlight your experience that do not involve lengthy paragraphs that read like a CV.
- Can you replace every 'I' you have written with 'you' by rephrasing what you've said; For example; 'I treat people suffering with anxiety' can become, 'Are you suffering from anxiety?' or 'Is anxiety getting in the way of your social life?'
- Rewrite your 'About Page' so that it is relevant to the problems your potential clients are going through. This is another reason why it's so important to choose an area of specialisation.
Attempting to be all things to all people simply cannot work and I believe it actually does you and Complementary therapy more harm than good.
3: Are you offering stand alone single sessions?
Let's be honest here; there are very few problem areas that can be sorted out with one session.
What tends to happen is that the client arrives with unrealistic expectations, leaves thinking 'it' didn't really help and you know you barely scratched the surface.
It may be that you don't suggest more sessions because you're afraid of coming across as pushy but taking the time to create a package that you know will deliver results is good for you and for clients.
Imagine this scenario;
You are able to work with clients at a much deeper level and generate a very good consistent income that provides enough financial stability for you to afford to attend training events and take time off for holidays and illness without you stressing about money.
Doesn't that sound good?
Thanks for reading and I hope you found this useful. Because we can only scratch the surface here, I've put together a free Masterclass that goes into this in a lot more depth. Click the button below for access.
Business Mentor & Coach