Business Mentor For Therapists & Coaches

Is Your Therapy Website 'Just A Pretty Face?'

Would you describe your website as an interactive online office or is it more of a pretty brochure?

Not Sure?

If most of the information you have on your site is talking about you then you have a brochure in which case it's time for a rethink because, if you want to build a thriving Practice, your website needs to play an active part in helping you attract and support more clients.

Designing and laying out the pages of your website isn't just about what you think looks right, or about what everybody else does and it definitely isn't about have a huge 'scenic' picture dominating the top section of your page.

Just as a bricks and mortar office needs clear signage & a smiling face to greet and reassure your visitors they are in the right place, so does your online office.

Fortunately, putting these things in place is no longer difficult and when you design and organise your website with your clients in mind, you'll make it more effective and see better results.

Start With The End In Mind.

What specific action do you want your visitor to take when they visit the various pages on your website?

For example, would you like them to:

The practice of gratitude as a tool for happiness has been in the mainstream for years. Long-term studies support gratitude’s effectiveness, suggesting that a positive, appreciative attitude contributes to greater success in work, greater health, peak performance in sports and business, a higher sense of well-being, and a faster rate of recovery from surgery.

But while we may acknowledge gratitude’s many benefits, it still can be difficult to sustain. So many of us are trained to notice what is broken, undone or lacking in our lives. And for gratitude to meet its full healing potential in our lives, it needs to become more than just a Thanksgiving word. We have to learn a new way of looking at things, a new habit. And that can take some time.

That’s why practicing gratitude makes so much sense. When we practice giving thanks for all we have, instead of complaining about what we lack, we give ourselves the chance to see all of life as an opportunity and a blessing.

Remember that gratitude isn’t a blindly optimistic approach in which the bad things in life are whitewashed or ignored. It’s more a matter of where we put our focus and attention. Pain and injustice exist in this world, but when we focus on the gifts of life, we gain a feeling of well-being. Gratitude balances us and gives us hope.

There are many things to be grateful for: colorful autumn leaves, legs that work, friends who listen and really hear, chocolate, fresh eggs, warm jackets, tomatoes, the ability to read, roses, our health, butterflies. What’s on your list?

Some Ways to Practice Gratitude

• Keep a gratitude journal in which you list things for which you are thankful. You can make daily, weekly or monthly lists. Greater frequency may be better for creating a new habit, but just keeping that journal where you can see it will remind you to think in a grateful way.

• Make a gratitude collage by drawing or pasting pictures.

• Practice gratitude around the dinner table or make it part of your nighttime routine.

• Make a game of finding the hidden blessing in a challenging situation.

• When you feel like complaining, make a gratitude list instead. You may be amazed by how much better you feel.

• Notice how gratitude is impacting your life. Write about it, sing about it, express thanks for gratitude.

As you practice, an inner shift begins to occur, and you may be delighted to discover how content and hopeful you are feeling. That sense of fulfillment is gratitude at work.

Author’s content used with permission, © Claire Communications

Some Ways to Practice Gratitude

• Make a gratitude collage by drawing or pasting pictures.

• Practice gratitude around the dinner table or make it part of your nighttime routine.

• Make a game of finding the hidden blessing in a challenging situation.

• When you feel like complaining, make a gratitude list instead. You may be amazed by how much better you feel.

• Notice how gratitude is impacting your life. Write about it, sing about it, express thanks for gratitude.

As you practice, an inner shift begins to occur, and you may be delighted to discover how content and hopeful you are feeling. That sense of fulfillment is gratitude at work.

Author’s content used with permission, © Claire Communications

Contact you?
Share your post or page?
Purchase a product or service?
Leave their e mail address?
Learn something important about you and why you do the work you do?

Use the answer to this question to guide you as you plan your website and be clear about what you want your visitor to do next.

Make It Focused

An effective design involves making your website highly focused. You don't want pages and elements that get in the way or distract from the goal of your pages and your website in general.

Each page or element needs to have a specific purpose in aiding you toward your goal.

For example, you may want to create a resources page for your website. However, if this page is full of external links that lead the visitor off your site and your goal is to provide content and keep the visitor reading on-site, this is an element you should get rid of.

Make A Great First Impression

Again, think of a bricks and mortar office; the layout, the colours you use and the 'reading material' you make available all give an impression of who you are and what you stand for.

Choose a simple uncluttered design and make sure 'you' are there by adding a photo's of you that portray the image you want to project or, better still a video of you with a simple welcome message.

You want to make it easy for your potential clients to get to know you but do this by putting the focus on how you can help them, not by talking about yourself.

Look at your site with fresh eyes. Is it immediately clear who you are, what you do, and what you stand for?

Everything on your website and each of its pages should be in harmony with this so that your visitors will feel like they've met you.

Resist the temptation to include 'everything' and avoid the dreaded 'Wall Of Text.' Use images, video and even audio to help illustrate your point whenever possible.

I chose the tutorials above to help you understand what makes a focused web page. They are put together by members of the Thrive Themes team; the team that created the system I use which, as you will see, is absolutely amazing and built specifically for non techie's like us.

Pay special attention to the fact that the main objective is to encourage your visitor to give you their e mail address so that you can follow up with them. This is done by putting an automated system in place which works like your virtual assistant. working for you 24/7 .....so that you don't have too 🙂

This is called an autoresponder and it's inexpensive and simple to add. I use Aweber because it's user friendly and they have a great support service although there are others.

The video below gives you an overview of what's possible.

Thanks for reading and I hope you found that useful. Don't leave empty handed; the report below will help you get talked about for all the right reasons 🙂

Attract & Support More Clients Using These Simple Yet Under-used Strategies:

Without Compromising Your Values

Without Learning To Speak HTML

Without Working 24/7

You are entering a Spam free zone.

Some Ways to Practice Gratitude

• Make a gratitude collage by drawing or pasting pictures.

• Practice gratitude around the dinner table or make it part of your nighttime routine.

• Make a game of finding the hidden blessing in a challenging situation.

• When you feel like complaining, make a gratitude list instead. You may be amazed by how much better you feel.

• Notice how gratitude is impacting your life. Write about it, sing about it, express thanks for gratitude.

As you practice, an inner shift begins to occur, and you may be delighted to discover how content and hopeful you are feeling. That sense of fulfillment is gratitude at work.

Spread The Word

Luana@Business School For Therapists

Because personal development tools, N.L.P. and Hypnotherapy helped me create a successful business which changed the direction of my life for the better, I now specialise in showing Therapists and Coaches like you, how to reach and support more clients without working 24/7, compromising your values or having to learn to speak Geek. And I do this by teaching you how to develop a head for business that is always guided by your Therapists heart. I think of myself as a rebel with a cause...and that cause is to make sure that you learn how to make it as easy as possible for the people who need you most to find you quickly.