Is Your Therapy Website 'Just A Pretty Face?'
Would you describe your website as an interactive online office or is it more of a pretty brochure?
If most of the information you have on your site is talking about you then you have a brochure in which case it's time for a rethink because, if you want to build a thriving Practice, your website needs to play an active part in helping you attract and support more clients.
Designing and laying out the pages of your website isn't just about what you think looks right, or about what everybody else does and it definitely isn't about have a huge 'scenic' picture dominating the top section of your page.
Just as a bricks and mortar office needs clear signage & a smiling face to greet and reassure your visitors they are in the right place, so does your online office.
Fortunately, putting these things in place is no longer difficult and when you design and organise your website with your clients in mind, you'll make it more effective and see better results.
Start With The End In Mind.
What specific action do you want your visitor to take when they visit the various pages on your website?
For example, would you like them to:
Use the answer to this question to guide you as you plan your website and be clear about what you want your visitor to do next.
Make It Focused
An effective design involves making your website highly focused. You don't want pages and elements that get in the way or distract from the goal of your pages and your website in general.
Each page or element needs to have a specific purpose in aiding you toward your goal.
For example, you may want to create a resources page for your website. However, if this page is full of external links that lead the visitor off your site and your goal is to provide content and keep the visitor reading on-site, this is an element you should get rid of.
Make A Great First Impression
Again, think of a bricks and mortar office; the layout, the colours you use and the 'reading material' you make available all give an impression of who you are and what you stand for.
Choose a simple uncluttered design and make sure 'you' are there by adding a photo's of you that portray the image you want to project or, better still a video of you with a simple welcome message.
You want to make it easy for your potential clients to get to know you but do this by putting the focus on how you can help them, not by talking about yourself.
Look at your site with fresh eyes. Is it immediately clear who you are, what you do, and what you stand for?
Everything on your website and each of its pages should be in harmony with this so that your visitors will feel like they've met you.
Resist the temptation to include 'everything' and avoid the dreaded 'Wall Of Text.' Use images, video and even audio to help illustrate your point whenever possible.
I chose the tutorials above to help you understand what makes a focused web page. They are put together by members of the Thrive Themes team; the team that created the system I use which, as you will see, is absolutely amazing and built specifically for non techie's like us.
Pay special attention to the fact that the main objective is to encourage your visitor to give you their e mail address so that you can follow up with them. This is done by putting an automated system in place which works like your virtual assistant. working for you 24/7 .....so that you don't have too 🙂
This is called an autoresponder and it's inexpensive and simple to add. I use Aweber because it's user friendly and they have a great support service although there are others.
The video below gives you an overview of what's possible.
Thanks for reading and I hope you found that useful. Don't leave empty handed; the report below will help you get talked about for all the right reasons 🙂
Attract & Support More Clients Using These Simple Yet Under-used Strategies:
Without Compromising Your Values
Without Learning To Speak HTML
Without Working 24/7
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