How To Attract Clients That Are A Joy to work with.

If there’s one mistake that new—and sometimes even established— Therapists and Coaches make, it’s this; mistakenly thinking that you can help 'everyone.'

Whilst it may be true that your modality has benefits for 'everybody' and you may  have the skills and experience to help 'everybody,'   the reality is that you are just one person with limited time, energy and money to invest in building your Practice which makes it a physical impossibility for you to  work with 'everybody.'  

Please take a moment to really let that sink in!

“If you chase two rabbits, you will not catch either one.” 

Russian Proverb

"Identifying the kind of clients you love to work
with will change absolutely everything in your Private Practice." 

Taking the time to think about  the kind of clients that you know will benefit the most from the service you're offering makes all the other decisions so much easier. 

You'll have a clearer idea about the image you want to portray,  the different ways you can provide support and  the promotional materials you can use.    

This is why it's essential to take this crucial first step.

Start by listing clients you've enjoyed working with; what was it about them that made the experience so enjoyable? 

What about sessions that haven't gone so well; was it because of the subject matter, was there a clash of personalities or maybe it was a combination of both these things?  


The practice of gratitude as a tool for happiness has been in the mainstream for years. Long-term studies support gratitude’s effectiveness, suggesting that a positive, appreciative attitude contributes to greater success in work, greater health, peak performance in sports and business, a higher sense of well-being, and a faster rate of recovery from surgery. 

But while we may acknowledge gratitude’s many benefits, it still can be difficult to sustain. So many of us are trained to notice what is broken, undone or lacking in our lives. And for gratitude to meet its full healing potential in our lives, it needs to become more than just a Thanksgiving word. We have to learn a new way of looking at things, a new habit. And that can take some time.

That’s why practicing gratitude makes so much sense. When we practice giving thanks for all we have, instead of complaining about what we lack, we give ourselves the chance to see all of life as an opportunity and a blessing. 

Remember that gratitude isn’t a blindly optimistic approach in which the bad things in life are whitewashed or ignored. It’s more a matter of where we put our focus and attention. Pain and injustice exist in this world, but when we focus on the gifts of life, we gain a feeling of well-being. Gratitude balances us and gives us hope. 

There are many things to be grateful for: colorful autumn leaves, legs that work, friends who listen and really hear, chocolate, fresh eggs, warm jackets, tomatoes, the ability to read, roses, our health, butterflies. What’s on your list? 

Some Ways to Practice Gratitude 

•  Keep a gratitude journal in which you list things for which you are thankful. You can make daily, weekly or monthly lists. Greater frequency may be better for creating a new habit, but just keeping that journal where you can see it will remind you to think in a grateful way. 

•  Make a gratitude collage by drawing or pasting pictures. 
 
•  Practice gratitude around the dinner table or make it part of your nighttime routine. 

•  Make a game of finding the hidden blessing in a challenging situation.

•  When you feel like complaining, make a gratitude list instead. You may be amazed by how much better you feel. 

•  Notice how gratitude is impacting your life. Write about it, sing about it, express thanks for gratitude.

As you practice, an inner shift begins to occur, and you may be delighted to discover how content and hopeful you are feeling. That sense of fulfillment is gratitude at work.


Author’s content used with permission, © Claire Communications

The point of this exercise is to create a  profile of someone you would feel excited to work  with and if they referred another twenty just like them , you'd be thrilled to bits.

These are the  questions you need to be able to answer:

1.  Where does Your Ideal Client 'hang out' & What Do They Do?

  • What problem is keeping them awake at night that you know you can help them resolve ?
  • Where do they live.
  • Where do you think they spend their time online?
  • Are there events they are likely to attend, magazines they read?
  • How old are they?
  • Family structure?
  • What kind of work do they do?
  • What qualities and values do you share? 

The practice of gratitude as a tool for happiness has been in the mainstream for years. Long-term studies support gratitude’s effectiveness, suggesting that a positive, appreciative attitude contributes to greater success in work, greater health, peak performance in sports and business, a higher sense of well-being, and a faster rate of recovery from surgery. 

But while we may acknowledge gratitude’s many benefits, it still can be difficult to sustain. So many of us are trained to notice what is broken, undone or lacking in our lives. And for gratitude to meet its full healing potential in our lives, it needs to become more than just a Thanksgiving word. We have to learn a new way of looking at things, a new habit. And that can take some time.

That’s why practicing gratitude makes so much sense. When we practice giving thanks for all we have, instead of complaining about what we lack, we give ourselves the chance to see all of life as an opportunity and a blessing. 

Remember that gratitude isn’t a blindly optimistic approach in which the bad things in life are whitewashed or ignored. It’s more a matter of where we put our focus and attention. Pain and injustice exist in this world, but when we focus on the gifts of life, we gain a feeling of well-being. Gratitude balances us and gives us hope. 

There are many things to be grateful for: colorful autumn leaves, legs that work, friends who listen and really hear, chocolate, fresh eggs, warm jackets, tomatoes, the ability to read, roses, our health, butterflies. What’s on your list? 

Some Ways to Practice Gratitude 

•  Keep a gratitude journal in which you list things for which you are thankful. You can make daily, weekly or monthly lists. Greater frequency may be better for creating a new habit, but just keeping that journal where you can see it will remind you to think in a grateful way. 

•  Make a gratitude collage by drawing or pasting pictures. 
 
•  Practice gratitude around the dinner table or make it part of your nighttime routine. 

•  Make a game of finding the hidden blessing in a challenging situation.

•  When you feel like complaining, make a gratitude list instead. You may be amazed by how much better you feel. 

•  Notice how gratitude is impacting your life. Write about it, sing about it, express thanks for gratitude.

As you practice, an inner shift begins to occur, and you may be delighted to discover how content and hopeful you are feeling. That sense of fulfillment is gratitude at work.


Author’s content used with permission, © Claire Communications

Imagine for a moment .....

that you were describing a person who embodies all the good qualities you'd like to find in all your clients. What would you say?

2.  What Problems Does Your Product Or Service Solve?

Showing clients how to overcome a problem or challenge that is close to your heart in some way gives you an opportunity to share all your hard earned experience  which can be particularly rewarding.

 

Could that be true for  you? 


Is there an area that you feel a special affinity towards where you can honestly say that you understand what they're going through?  

 3. What Is the Most Effective Product or Service I Can Offer?

As soon as you put yourself in your clients shoes, you'll be able to  move away from offering single sessions that hardly scratch the surface of a problem to offering a full  care & support package that allows you to work at a much deeper level with your clients.

This requires extra thought but it does not have to involve extra work as we now have ways to use the internet to provide materials.

Go An Inch Wide And A Mile Deep. 

Specialise!!

4.  What Is Going Through Your Clients Mind When They First Find You?

KNOW ?

  • Who are you?  
  • Will you understand my problem?
  • Will you judge me?

LIKE ?

  • Do I agree with you?
  • Are we on the same wavelength?
  • Are you friendly and approachable?

TRUST ?

  • Do I believe you?
  • Can you help me?
  • Why are you doing this work?

Unfortuately, most  promotional material and especially the 'About' page on a website,  does very little to answer these questions. 


They read more like a CV and include a shopping list of modalities, qualifications and industry jargon which can be confusing to a lay person. 


Your visitor wants to get a sense of who you are;  why you do what you and how you got to where you are.   

They need to feel that you are someone they can open up to.


This is what builds trust and instills confidence.  


Your ideal client  may bear a striking resemblence to a younger version of YOU!

5. Have you ever wondered What Stops Potential Clients  
From Taking That 
Important 'First Step?'  

They're scared!

One client told me they had been 'terrified.'

They're afraid they'll be judged.

They're afraid they'll make a fool of themselves.

They're afraid 'it' won't work.

They're afraid they won't be able to do it.

They're afraid that they are beyond help.


These are the kinds of thoughts spinning around in their head.   I know this because I do it.   And so do you! 

Self doubt plagues us all and we can minimise  these fears by focusing all our attention on 'talking' to a specific group of people who are struggling to overcome a particular problem. 

Everything you say and do, online and offline, should put people at ease and reassure them that they are in the right place and in safe hands. 

When you do that, the chances of someone picking up the phone or booking an appointment increases dramatically.

Attract & Support More Clients Using These Simple Yet Under-used Strategies:

Without Compromising Your Values

Without Learning To Speak HTML

Without Working 24/7


6.  Specialising Sounds Good but I can't afford to turn away clients!

You don't have to. 

You are always free to say yes to any clients that contact you.

 

Choosing to specialise means channelling your time, money and resources into  one direction so that you attract more of the clients that are a great fit for you and the services you offer.  



This  kind of clarity and focus eliminates confusion, overwhelm and procrastination in one go because you know exactly what you want.

What does Success look like for you? 

Building a business is hard work but never forget that YOU get to decide who you want to work with, where you want to work and how you work. So sit down and 'spell' it out. 


The practice of gratitude as a tool for happiness has been in the mainstream for years. Long-term studies support gratitude’s effectiveness, suggesting that a positive, appreciative attitude contributes to greater success in work, greater health, peak performance in sports and business, a higher sense of well-being, and a faster rate of recovery from surgery. 

But while we may acknowledge gratitude’s many benefits, it still can be difficult to sustain. So many of us are trained to notice what is broken, undone or lacking in our lives. And for gratitude to meet its full healing potential in our lives, it needs to become more than just a Thanksgiving word. We have to learn a new way of looking at things, a new habit. And that can take some time.

That’s why practicing gratitude makes so much sense. When we practice giving thanks for all we have, instead of complaining about what we lack, we give ourselves the chance to see all of life as an opportunity and a blessing. 

Remember that gratitude isn’t a blindly optimistic approach in which the bad things in life are whitewashed or ignored. It’s more a matter of where we put our focus and attention. Pain and injustice exist in this world, but when we focus on the gifts of life, we gain a feeling of well-being. Gratitude balances us and gives us hope. 

There are many things to be grateful for: colorful autumn leaves, legs that work, friends who listen and really hear, chocolate, fresh eggs, warm jackets, tomatoes, the ability to read, roses, our health, butterflies. What’s on your list? 

Some Ways to Practice Gratitude 

•  Keep a gratitude journal in which you list things for which you are thankful. You can make daily, weekly or monthly lists. Greater frequency may be better for creating a new habit, but just keeping that journal where you can see it will remind you to think in a grateful way. 

•  Make a gratitude collage by drawing or pasting pictures. 
 
•  Practice gratitude around the dinner table or make it part of your nighttime routine. 

•  Make a game of finding the hidden blessing in a challenging situation.

•  When you feel like complaining, make a gratitude list instead. You may be amazed by how much better you feel. 

•  Notice how gratitude is impacting your life. Write about it, sing about it, express thanks for gratitude.

As you practice, an inner shift begins to occur, and you may be delighted to discover how content and hopeful you are feeling. That sense of fulfillment is gratitude at work.


Author’s content used with permission, © Claire Communications

Spread The Word
Click Here to Leave a Comment Below

Leave a Comment:

The owner of this website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to, amazon.com, endless.com, myhabit.com, smallparts.com, or amazonwireless.com.
Home Privacy Policy Terms Of Use Contact Us Affiliate Disclosure DMCA Earnings Disclaimer