How To Attract Clients That Are A Joy to work with.
If there’s one mistake that new—and sometimes even established— Therapists and Coaches make, it’s this; mistakenly thinking that you can help 'everyone.'
Whilst it may be true that your modality has benefits for 'everybody' and you may have the skills and experience to help 'everybody,' the reality is that you are just one person with limited time, energy and money to invest in building your Practice which makes it a physical impossibility for you to work with 'everybody.'
Please take a moment to really let that sink in!
“If you chase two rabbits, you will not catch either one.”
"Identifying the kind of clients you love to work
with will change absolutely everything in your Private Practice."
Taking the time to think about the kind of clients that you know will benefit the most from the service you're offering makes all the other decisions so much easier.
You'll have a clearer idea about the image you want to portray, the different ways you can provide support and the promotional materials you can use.
This is why it's essential to take this crucial first step.
Start by listing clients you've enjoyed working with; what was it about them that made the experience so enjoyable?
What about sessions that haven't gone so well; was it because of the subject matter, was there a clash of personalities or maybe it was a combination of both these things?
The point of this exercise is to create a profile of someone you would feel excited to work with and if they referred another twenty just like them , you'd be thrilled to bits.
These are the questions you need to be able to answer:
1. Where does Your Ideal Client 'hang out' & What Do They Do?
Imagine for a moment .....
that you were describing a person who embodies all the good qualities you'd like to find in all your clients. What would you say?
2. What Problems Does Your Product Or Service Solve?
Showing clients how to overcome a problem or challenge that is close to your heart in some way gives you an opportunity to share all your hard earned experience which can be particularly rewarding.
Could that be true for you?
Is there an area that you feel a special affinity towards where you can honestly say that you understand what they're going through?
3. What Is the Most Effective Product or Service I Can Offer?
As soon as you put yourself in your clients shoes, you'll be able to move away from offering single sessions that hardly scratch the surface of a problem to offering a full care & support package that allows you to work at a much deeper level with your clients.
This requires extra thought but it does not have to involve extra work as we now have ways to use the internet to provide materials.
Go An Inch Wide And A Mile Deep.
4. What Is Going Through Your Clients Mind When They First Find You?
Unfortuately, most promotional material and especially the 'About' page on a website, does very little to answer these questions.
They read more like a CV and include a shopping list of modalities, qualifications and industry jargon which can be confusing to a lay person.
Your visitor wants to get a sense of who you are; why you do what you and how you got to where you are.
They need to feel that you are someone they can open up to.
This is what builds trust and instills confidence.
Your ideal client may bear a striking resemblence to a younger version of YOU!
5. Have you ever wondered What Stops Potential Clients
From Taking That
Important 'First Step?'
One client told me they had been 'terrified.'
They're afraid they'll be judged.
They're afraid they'll make a fool of themselves.
They're afraid 'it' won't work.
They're afraid they won't be able to do it.
They're afraid that they are beyond help.
These are the kinds of thoughts spinning around in their head. I know this because I do it. And so do you!
Self doubt plagues us all and we can minimise these fears by focusing all our attention on 'talking' to a specific group of people who are struggling to overcome a particular problem.
Everything you say and do, online and offline, should put people at ease and reassure them that they are in the right place and in safe hands.
When you do that, the chances of someone picking up the phone or booking an appointment increases dramatically.
Attract & Support More Clients Using These Simple Yet Under-used Strategies:
Without Compromising Your Values
Without Learning To Speak HTML
Without Working 24/7
6. Specialising Sounds Good but I can't afford to turn away clients!
You don't have to.
You are always free to say yes to any clients that contact you.
Choosing to specialise means channelling your time, money and resources into one direction so that you attract more of the clients that are a great fit for you and the services you offer.
This kind of clarity and focus eliminates confusion, overwhelm and procrastination in one go because you know exactly what you want.
What does Success look like for you?
Building a business is hard work but never forget that YOU get to decide who you want to work with, where you want to work and how you work. So sit down and 'spell' it out.